I’m reading a group of books right now as I ramp up my blogging efforts. I’m a big fan of the “For Dummies” books, especially when I’m just starting off with a topic. I find they give me a great overview – from raw beginner to slightly advanced – and allow me to gain enough insight to move on to other good books that are more advanced. Anyway… Back to the topic of this post!
I’m currently reading “Podcasting for Dummies,” “Syndicating Web Sites with RSS Feeds for Dummies,” and “Buzz Marketing with Blogs for Dummies.” The common thread I’m finding in them is the marketing of blogs through RSS feeds. In “Syndicating Web Sites with RSS Feeds for Dummies” by Ellen Finkelstein (www.ellenfinkelstein.com), Ellen compares syndicating with RSS vs. publishing an email newsletter and notes several advantages of RSS including bypassing email spam filters. It strikes me that RSS feeds will really take off in the next year or two – probably coupled with blog and/or XML technology that isn’t even well known yet.
Adam Farrah
Copywriter, Business and Technical Writer
www.adamfarrah.net
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